Redbull is saying goodbye to Infinity

Redbull is saying goodbye to Infinity

  • Posted on: 12/12/2015
  • By: Author

Red Bull finally announced that they had an engine for 2016:a Renault that would be rebranded as a TAG Heuer thanks to a new sponsorship agreement with the watch maker.It was most definitely a relief to the team and its fans. But it left a question: What did this mean for Red Bull's title sponsor, Infiniti? Surely if there was a chance to rebrand the engine, Infiniti, a company that builds cars and not watches, would want some sort of dibs on the rights.

Infinity F1

Apparently, part of the new deal that sees rebranded engines is that Renault, Nissan will not have any branding or sponsorship on Red Bull's cars. That's a $70 million annual hole that Red Bull will have to fill.

Infinity F1

But it makes sense as Renault is re-entering F1 with the takeover of the Lotus team. It would not be a shock to see Infiniti branding on the Renault team cars to keep the company's presence in the sport.

Original published at "road and track" website.

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